From Site to Shop and Back Again: Online vs. Brick-and-Mortar Business Models

Like many small, art-driven businesses, our practice started in the form of an online shop. Eventually, and after running the numbers through dozens of scenarios, we gained the independence and financial ability to open a physical location. However, this transition does not come easily. In this workshop, we discuss the pros and cons of moving […]

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Know Your Customers: An Intro to Marketing

Effective marketing is one of the essential steps in starting pretty much any small business. In this workshop, we detail the ways in which you can effectively identify and engage your intended customer base. In the follow-up session, we will discuss how to expand your market reach once hitting the dreaded local plateau.   Start […]

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Our Favorite Furniture Trends of 2018

Just several months into 2018, fashion, style, and design magazines have already begun publishing favorite furniture trends for the year. Though it may seem silly—we are, after all, less than a dozen weeks into the year—these projections are very important for the industry. Though wooden furniture is timeless, we like to monitor specific trends to […]

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